All projects benefit from a sharply-defined social need, which becomes the primary focus throughout the project. It ensures that everyone is on the same page, shows what still needs to be researched, gives a first idea of potential solutions and identifies people that need to be involved.

In conducting design research, we strive to gain a full understanding of the context in which we work. We expand on existing participatory, creative, ethnographic and design research methods. By combining an insider and outsider perspective, we are able to understand the context in novel ways and connect to the lived experiences of the target group.

Ideation is the creative process of generating and visualizing new ideas inspired by developments in the creative and technology sectors. An open attitude and creativity come first; that is how we are able to build innovation and start with fresh ideas.

The finer details of the solution are developed in a loop of testing and adjusting, until it suits the needs of the users and stakeholders involved. Rapid prototyping, first test products and real life trials ensure cheap fails and successful solutions.

The client and the community are the driving force of a project's success. They are the ones who will carry out the new solutions and encourage them to grow. To support this, we prepare a handover including a long-term strategy capturing learnings, tips and tricks.