Inspiration presentation

Building a solution based on knowing what is already created and done by others.

Practical Information

What is this tool?

A presentation of inspiring examples for the different features and characteristics that you have identified as important for your solution through the research phase.

Why do we use it?

It helps to use existing ideas, projects and tools as a starting point for your solution. It will increase innovative and original ideas by adapting or combining different aspects of the examples.

Design phase:



Print, Online tool


30 minutes - 1 hour

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A step-by-step guide

1. Make a list of different aspects you would like your team to think about while generating ideas. This list can contain insights collected in the design research or characteristics of the solution.

2. Find different examples for each of the categories and within these categories you can look for different types of examples. You can include examples that are directly connected to the topic or field of your project, a little different or completely different than the topic but related to the aspects. 

3. Set up a slide presentation to show the examples with the title, a description and why this example is relevant.  It is of course also possible to create a physical presentation

4. Share the presentation with your team and other relevant stakeholders and ask all participants to take notes of elements they like from the different ideas. Present all the ideas and then allow people time to review the ideas in more detail and take notes of the things they like. 

Tip: this presentation could also be given by presenting real products, creating a sort of shopping experience or a gallery with products and ideas.

How other organisations used this tool

How to use the outcomes of the tool?

Use the ideas that were created by this tool to start the ideation phase with a wide range of inspiration.

Related tools

Pattern finding
Combine the findings you have gathered into usable insights
If you have trouble creating a list of features or insights for the inspiration presentation, you can use the pattern finding tool to identify them.
Creating a schematic overview of all the topics related to your solution idea
Use a mindmap to explore the different categories and themes for your inspiration presentation.
User journey
Making your idea come to live by describing it from a users perspective
If this exercise had generated several ideas, use the User journey to bring them together in a storyline

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