A qualitative method to analyse the information gathered during the design research phase and to identify similarities between all your findings. Similarities could be in patterns of behaviours, habits, actions and decisions.
Combine the findings you have gathered into usable insights. It helps you to define ‘rules’ for your future solution by looking for insights which can be translated into recommendations.
1. Gather all the information collected during the research phase and translate it into pieces of paper (or post-its) with quotes, visuals, photo’s, ideas, short pieces of text, etc. The pattern finding can be done in a physical setting, by spreading everything out on a wall or a big table. You can also use online tools such as miro to collect and rearrange your insights.
2. Start by clustering similar findings, and give each cluster a title. You can cluster them using different methods:
3. Review your work and arrange the clusters so they tell a story on their own:
4. Document the insights from your final grouping in both a visual and descriptive way. You can take photos of the grouping and write a short paragraph that describes the main patterns you discovered.
The insights you gathered can be presented to all the stakeholders of the project and based on these insights you can formulate recommendations or characteristics that guide the ideation phase.
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