Presenting your solution to a mixed group of people to convince others of the importance

Practical Information

What is this tool?

A pitch is a short, appealing presentation of your solution to a mixed group of people. These people can be (potential) users, stakeholders or anyone that might be interested in the project.

Why do we use it?

Pitching is a method to get people on board, either to be part of the project, to invest or to join the team. It is also a way to get feedback on your idea and to learn from people's reactions.

Design phase:

Create & test loop, Handover


Pen and paper, Print, Online tool


30 minutes - 1 hour

Worksheet Print
Worksheet Digital
Worksheet French
Worksheet Arabic
Worksheet without Text
Worksheet URL

A step-by-step guide

1. Do a bit of research on your audience. What is important for them in life? What issues are they concerned with? What language do they speak?

2. Define the basic ingredients of your pitch: the Why, What, How and Who. And keep it simple and realistic.

  • Why is your project important? 
  • What is your project?  What are Unique Selling Points (USP’s)? 
  • How does it work (right now and in the future)?
  • Who are the people involved?

3. Add your brand-flavour: What is your expertise and experience? What do you bring to the table? This is important to highlight to make people trust that your idea can be executed.

4. At the end of the pitch you need to leave the audience with a short and appealing call to action. How can they participate? Do you need time, money, equipment or their feedback? Make the audience feel they can be part of your project. 

5. Create a presentation with all these elements. This can be a slide deck but also other visual materials or just a talk. Practice your presentation a few times to get comfortable with the text. 

How other organisations used this tool

How to use the outcomes of the tool?

You can use the reactions from your audience to improve your idea. But you can also use the pitch to build partnerships that can help to make your solution a reality.

Related tools

Fail faire
Identifying potential risks and failures for your solution to turn them into opportunities
You can use the pitch of your prototyped solution as a starting point for a Fail Fair, where people point out potential challenges and turn them into opportunities.
Creating a cheap and fast solution features to validate crucial elements of your idea
You can use the prototype in your pitch, or use outcomes of the pitch to improve the prototype.

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Share with us your experiences and filled out worksheets.

Email us at: toolkit@butterflyworks.org

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