A pitch is a short, appealing presentation of your solution to a mixed group of people. These people can be (potential) users, stakeholders or anyone that might be interested in the project.
Pitching is a method to get people on board, either to be part of the project, to invest or to join the team. It is also a way to get feedback on your idea and to learn from people's reactions.
1. Do a bit of research on your audience. What is important for them in life? What issues are they concerned with? What language do they speak?
2. Define the basic ingredients of your pitch: the Why, What, How and Who. And keep it simple and realistic.
3. Add your brand-flavour: What is your expertise and experience? What do you bring to the table? This is important to highlight to make people trust that your idea can be executed.
4. At the end of the pitch you need to leave the audience with a short and appealing call to action. How can they participate? Do you need time, money, equipment or their feedback? Make the audience feel they can be part of your project.
5. Create a presentation with all these elements. This can be a slide deck but also other visual materials or just a talk. Practice your presentation a few times to get comfortable with the text.
You can use the reactions from your audience to improve your idea. But you can also use the pitch to build partnerships that can help to make your solution a reality.
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