1. Write down a few (2-4) topics or themes that are related to your project. 

2. For each topic, write down a few 1) stakeholders  2) locations and 3) actions or activities. 

For example: A topic you wrote down was ‘information campaign’. On the first pieces of paper, write down stakeholders for the campaign (e.g., farmers, families, journalist).  On the second piece of paper write down locations for the campaign (e.g. online, on the street, on the radio). On the last piece of paper, write down the actions or activities of the campaign (e.g. creating a message, informing communities, change perceptions).

3. Now you randomly choose one word from each category (one stakeholder, one location and one action/activity). Combine these three words to come up with as many new ideas to solve your design challenge using these 3 words. Record these new idea combinations in the form of a short sentence, 1 idea per post it.. 

4. Repeat the exercise at least three times with new combinations of ideas from the 3 categories.

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Practical tip: If you do this exercise with people who can’t read due to illiteracy or visual impairments, assign one note taker, who narrates the activity, reads out the ideas and notes them down. You can also use illustration instead of words as shown in the photo.