A tool to understand the hopes and dreams of your target group and how they would like to see themselves in the future.
When you try to understand a problem and design a solution it is important to understand what motivates and drives the users. The Future Me allows for reflection on how the users feel today and how they imagine themselves in the future.
1. Select and/or adjust a Future me worksheet. There are two types of worksheets:
2. Ask the participants to answer the questions on the worksheet for themselves or use the worksheet in an interview. You can decide to ask participants to fill out the worksheet directly or agree on a deadline and let them do it in their own time.
3. By the end, everyone shares their worksheets, if they are very personal, you can make them anonymous. But if it’s possible to also reflect them with the whole group, that will bring a lot of added value. In that case organise a short group discussion where people can share the most striking outcomes and take notes of the discussion.
4. Take time to review all the diaries: do you see patterns, or differences in age, gender…? Make a summary (including common dreams, differences between now and in 5 years…) and discuss this with the team, and draw insights from it.
Use the insights when ideating and prototyping potential solutions, make sure that they are in line with what motivates your target audience.
We would like to know how you experience how you used our tools.
Share with us your experiences and filled out worksheets.
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